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In Person

CMO Roundtable at Audible HQ

when
tue 8 dec'26, 12:00pm-2:30pm
where
Audible, level 18/2 Market Street, Sydney, NSW, 2000
who
CMO

exclusively for
multinational leaders

Our forums are curated for the local leaders of global companies.

If this is you, we invite you to join us. Register your interest and we'll be in touch.

building brand in the attention economy - an audible case study

 
In multinationals, the CMO remit continues to expand - brand, growth, AI, digital and culture increasingly converge under one remit, while the channels and formats competing for consumer attention keep multiplying. The challenge isn't just building a strategy; it's building one that holds together across markets and platforms without losing the brand's voice.
 
Hosted by Polly Blenkinship, also featured on the 2026 CMO Power List, this CMO Roundtable session is designed to be practical and candid. Polly will open with a short case study from her brand media lens, sharing how she thinks about:
  • Building brand distinctiveness in a crowded, always-on attention economy
  • Balancing global brand consistency with local relevance
  • Measuring and defending brand investment when short-term performance pressure is high

The session then shifts into a peer-led discussion and crowdsolving segment (Chatham House style), focused on what's working in today's environment, and what's coming next.

Feel free to share any specific challenges you'd like to explore in advance, or you're welcome to ask us on the day.

your host

Polly Blenkinship

Polly Blenkinship

Global Head of Brand Media

at Audible

Bio: Polly started her career in advertising and has held senior marketing roles both agency and client side for over 15 years. Polly has experience across brand, customer, media, acquisition and marketing strategy with a passion for analytics.

learning outcomes

  • Pressure-test your approach to brand, growth and localisation trade-offs

  • Co-create actionable insights by bringing a live marketing challenge for peer input

inside your roundtable
true peers, rooms that get real

Abundium Roundtables are intimate, in-person sessions for each of our role-based programs, including CEO, CFO, CPO and CMO. Connect with true peers, hear expert perspectives and go deeper on the issues that matter to multinational leaders in your world.

what you’ll take away

  • Real-world perspectives from true peers who understand your role

  • Crowdsourced solutions to the issues and opportunities you’re facing

  • Trusted connections you can continue to lean on beyond the room

how to show up

Bring what’s on your mind. Share what you’re seeing, ask the questions you can’t always ask elsewhere and be generous with your own experience. This is where the value of true peers comes to life.

we're here to help

Do you have questions? Check out our FAQs and if we haven’t covered what you’re looking for, please reach out to our events team. 
email us