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In Person

CMO Roundtable at LEGO HQ

when
thu 24 sep'26, 8:30am-11:00am
where
LEGO HQ, 5 Blue Street, North Sydney, NSW, 2000
who
CMO

exclusively for
multinational leaders

Our forums are curated for the local leaders of global companies.

If this is you, we invite you to join us. Register your interest and we'll be in touch.

wider remit, fewer playbooks: a cmo roundtable inside lego

 
The CMO remit isn't expanding: it's exploding. Brand, growth, AI, digital, culture: functions that once sat with different people now land on one desk, and the playbooks that used to help have mostly stopped applying. For CMOs inside multinationals, layer on the familiar bind — deliver global consistency and local relevance, answer to an HQ that's rarely in the room, and do it with less time than ever.
 
Few brands know reinvention like LEGO, a company that has repeatedly rebuilt itself while staying unmistakably itself. Justine has spent more than a decade inside that machine and is opening the doors at LEGO HQ in Sydney on 24 September 2026 to show how her team drives growth and inclusion in equal measure — in practice, not theory.

your host

Justine McKenny

Justine McKenny

Senior Director & Head of Marketing

at LEGO Group

Bio: Passionate champion of the Power of Play with 20 years of marketing experience, bringing deep expertise in customer insights, brand building, and strategic partnerships.

learning outcomes

  • An inside look at how LEGO holds global brand consistency and local relevance together — and grows on both
  • How marketing at LEGO treats growth and inclusion as one agenda, not competing priorities
  • A private table of CMOs facing the same complexity — genuine peers, not a mixed room
  • Time to put your own marketing challenge on the table for peer input and crowdsolving on the day

This is the first Abundium CMO Roundtable: a small, closed-door conversation for the handful of people who actually do this job inside a global company. Bring a challenge, leave with a wider network and a few ideas worth stealing.

inside your roundtable
true peers, rooms that get real

Abundium Roundtables are intimate, in-person sessions for each of our role-based programs, including CEO, CFO, CPO and CMO. Connect with true peers, hear expert perspectives and go deeper on the issues that matter to multinational leaders in your world.

what you’ll take away

  • Real-world perspectives from true peers who understand your role

  • Crowdsourced solutions to the issues and opportunities you’re facing

  • Trusted connections you can continue to lean on beyond the room

how to show up

Bring what’s on your mind. Share what you’re seeing, ask the questions you can’t always ask elsewhere and be generous with your own experience. This is where the value of true peers comes to life.

we're here to help

Do you have questions? Check out our FAQs and if we haven’t covered what you’re looking for, please reach out to our events team. 
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